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East Brown Cow is proud to celebrate the grand opening of world-renowned retailer, Free People, at 123 Middle Street in the historic Thompson Block, located in the heart of Portland’s Old Port district. This marks the brand’s first brick-and-mortar location in Maine, further enhancing the Old Port’s reputation as Maine’s premier retail destination.
“We are delighted to welcome Free People to Portland’s dynamic retail scene,” said Tim Soley, owner and CEO of East Brown Cow. “The Old Port’s unique charm, with its breathtaking architecture and vibrant, walkable community offers nationally recognized retailers – looking to stand out – something truly special. This opening further cements the city as Maine’s premier retail destination and showcases the distinctive character that draws visitors from near and far.”
A steady flow of shoppers, attracted by the thoughtfully curated space and the brand’s signature bohemian chic offerings, explored the store during their opening days. Free People now joins an impressive lineup of major national brands in the Old Port, including Madewell, Anthropologie, Athleta, Urban Outfitters, and West Elm.
The Thompson Block, designed by architect George M. Harding and constructed in 1867, is a four-story, 37,847-square-foot Second Empire-style building that East Brown Cow has managed since its acquisition in 2000. In 2019, East Brown Cow undertook a comprehensive restoration of the building – once called one of the “most high-style complex of Victorian commercial buildings ever erected in the State of Maine” – to revive its architectural grandeur.
“Based on the success of both our local and national retail tenants, we are confident that Free People will contribute to the continued elevation of Portland’s unmatched downtown experience,” added Soley. “We look forward to seeing them thrive on the pedestrian-friendly retail level of this historic and well-positioned property.”
Free People, which is available online worldwide and in top department and specialty stores across the country, has signed a 10-year lease, securing its place in the ongoing evolution of Portland’s urban fabric.
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