Warby Parker sets sights on Portland, launching its first Maine store

By Peter Van Allen, Mainebiz

Warby Parker's store is 1,077 square feet. Its landlord is Portland-based East Brown Cow, which also owns the William Widgery Thomas Block (as well as a number of nearby commercial properties). Upper floors in the building are being converted to three one- and two-bedroom private lofts as part of the East Brown Cow's Docent’s Collection, a boutique hospitality offering.

“The strength of the Old Port’s urban fabric comes from the balance between local businesses and national brands,” said Tim Soley, president and CEO of East Brown Cow.

“It’s not just about buildings.. It’s about shaping an experience that happens when you peruse storefronts; enjoying a moment that invites people to slow down and discover something new," he added. "The mix of historic character and an evolving retail landscape — from local entrepreneurs to iconic names like Warby Parker — is what helps create the Old Port’s unique energy and makes it a premier destination for both locals and visitors alike.” 

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